Be seen by customers at the very moment that they're searching on Google for the things you offer. And only pay when they click to visit your website or call.

Facebook’s Social media marketing strategy begins with creating a Facebook Business Fan Page. It allow product to provide videos, photos and longer descriptions and testimonials. Other followers can comment on the product pages for others to see. Facebook highly influences in purchasing behavior. Some reasons why Facebook marketing works are, 51% of consumers are more likely to buy a product after liking a brand on Facebook and 56% of consumers are more likely to recommend a brand to a friend after liking the brand on Facebook. Facebook pages are more detailed the Twitter accounts and Facebook can link back to the product’s Twitter page.

• The average cost per click for ads, calculated as the amount spent divided by the number of clicks received.
• Customer can pay according to the 1,000 impressions on an ad (CMP).
• The more actions company gets for their budget, the lower cost per action will be.
• The average cost per person who clicked on ads, calculated as the amount spent divided by the number of unique clicks received. Most probably the cost for click will be less than the amount that customer suggest.

Twitter allows companies to promote their products in short messages limited to 140 characters which appear on followers’ home page. Messages can link to the product website, Facebook profile and photos. Some reasons why Twitter marketing works are 50% of people who follow a brand on Twitter are more likely to buy from that brand, 60% of people are more likely to recommend a brand to a friend after following the brand on Twitter.
Customers have to pay when only users follow the company account or retweet, favorite, reply, or click on Promoted Tweet. Company is in complete control. There’s no minimum spend, and can start and stop at any time
 

With a community of more than 500M, Instagram is one of the world's largest mobile ads platforms.

Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.

Instagram ads are now available globally for all businesses — big and small.

Google+ provides pages and some features of Facebook. As well as able to integrate with the Google search engine. At Google+, they write an individual’s business over 100 articles around Google+ and social media marketing. The Google offers the ability to share relevant posts, photos, and videos with customers. And the chance to talk to customers face-to-face with video chat, The opportunity to improve click through rates. And the opportunity to increase rankings on search engine results pages. And it also allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotions.
While Facebook continues to number of active monthly users around 1.15 billion, Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users which is around 343 million.

• Ads are managed by AdWords. More similar to the YouTube advertising.
• Customer can pay according to the no of clicks they receive for the relevant ad.
• The system will aim to show their ads as much as possible until their budget is met.
• Their ads will typically stop showing for that day, when their budget reached.
• Also customer can pay based on the number of times their ads are shown.

LinkedIn is a professional business-related networking site, allow companies to create professional profiles for themselves as well as their business to network and meet others. The members can promote their various social networking activities. Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.20% of online adults have used LinkedIn. And 65% of business-to-business companies have acquired a customer through LinkedIn. Leading companies prefer to use LinkedIn for employee's recruitment instead using different job portals.

Some advantages of creating a LinkedIn group:

• Can advertise directly to the audience once a week, with a high open rate.
• LinkedIn provides robust statistics and moderation tools.
• LinkedIn provides the ability to create subgroups around interests.

There are two options for how to pay for ads.

• Pay per Click (CPC).

Most people choose CPC, which means that they pay when someone clicks on their ad. This payment method allows them to specify a bid. (The maximum amount they’re willing to pay for each click.)

 

• Pay per 1,000 Impressions (CPM).

If customers are less interested in clicks and care more about the number of times their ad is shown, they can choose to pay per 1,000 impressions (CPM). In this payment option, customer pays a set cost for each 1,000 times their ad is shown, no matter how many clicks they receive.

 

With over four billion hours of video watched by 800 million unique users every month, YouTube has confirmed its position as the top video sharing website in the world. Because of that YouTube has become one of the best and most original online marketing tools available. The ads on this platform are usually in sync with the content of the video requested. A promotional opportunity such as sponsoring a video is also possible on YouTube.

With video ads the customer has to pay only when someone chooses to watch their ad, so they don't waste money advertising to people who aren't interested in their business.
Customers can pay according to the number of clicks for the relevant ad
Customers have to pay after 30 days or after reaching their billing limit.
Customer has to set an average daily budget for each AdWords campaign, and then the system will aim to show their ads as much as possible until their budget is met.
When their budget is reached, their ads will typically stop showing for that day.
It’s possible that customer will be charged less or sometimes slightly more than their average daily budget amount on a given day. To help make sure that their ad can run a little more on days when it's very popular.
Can receive up to 20% more in costs than customer’s daily budget, but other days will be capped at a lower amount to make up for it.
Also customer can pay based on the number of impressions that customer receive on the Google Display Network.

 

Companies that recognize the need for information, originality, and accessibility employ blogs to make their products popular and unique, and ultimately reach out to consumers who are privy to social media. Blogs allow a product or company to provide longer descriptions of products or services. Can include testimonials and can link to and from other social network and blog pages and can be updated frequently and are promotional techniques for keeping customers.

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