Linked-in

LinkedIn is a professional business-related networking site, allow companies to create professional profiles for themselves as well as their business to network and meet others. The members can promote their various social networking activities. Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.20% of online adults have used LinkedIn. And 65% of business-to-business companies have acquired a customer through LinkedIn. Leading companies prefer to use LinkedIn for employee's recruitment instead using different job portals.

Some advantages of creating a LinkedIn group:

• Can advertise directly to the audience once a week, with a high open rate.
• LinkedIn provides robust statistics and moderation tools.
• LinkedIn provides the ability to create subgroups around interests.

There are two options for how to pay for ads.

• Pay per Click (CPC).

Most people choose CPC, which means that they pay when someone clicks on their ad. This payment method allows them to specify a bid. (The maximum amount they’re willing to pay for each click.)

 

• Pay per 1,000 Impressions (CPM).

If customers are less interested in clicks and care more about the number of times their ad is shown, they can choose to pay per 1,000 impressions (CPM). In this payment option, customer pays a set cost for each 1,000 times their ad is shown, no matter how many clicks they receive.